Friday, 30 October 2026 · Malmö Free to read · 23 retailers · 228 live prices

The Next Cigar

The anthology of the leaf — Cuban cigars, the European market, and the things worth owning.

Vol. II · No. 10 Independent · Reader-supported · No tobacco sold here October 2026 · Published from Sweden

Markets · the board · Montecristo

Every listing · cheapest first

10 retailers

Pick a country to see what each box costs at your door.

RetailerBoxPer cigar
CigarOne CH Habanos Specialist · live · 30 Oct CHF 375.00≈ €394 €15.75 Buy →
Sigari e Tabacchi (Padova) IT Habanos Specialist · checked 15 May €365.00≈ €365 €14.60 Check →
LCDH Antwerpen BE La Casa del Habano · checked 15 May €372.50≈ €373 €14.90 Check →
James J. Fox Dublin (since 1881) IE Habanos Specialist · checked 15 May €380.00≈ €380 €15.20 Check →
P.G.C. Hajenius (since 1826) NL Habanos Specialist · checked 15 May €395.00≈ €395 €15.80 Check →
Cigarmust (LCDH Lugano/Mendrisio) CH La Casa del Habano · checked 15 May · was CHF 467.00 CHF 420.00≈ €441 €17.64 Check →
Noblego DE Berlin · live · 30 Oct · sold out €370.00≈ €370 €14.80 Buy →
Cigarmaxx DE Berlin · live · 30 Oct · sold out €370.00≈ €370 €14.80 Buy →
Cigarworld.de DE La Casa del Habano · live · 30 Oct · sold out €382.50≈ €383 €15.30 Buy →
EGM Cigars CH Habanos Specialist · live · 30 Oct · sold out CHF 459.99≈ €483 €19.32 Buy →

Rows in grey were last read more than 60 days ago: they are history, not quotes, and never count as the cheapest. Listed price for the box of 25 in the retailer's own currency, their own tax included. A box crossing a border picks up destination duty and VAT on top — the "duty paid EU" mark shows the few retailers whose price is all-in beyond their home market.

Ninety days · cheapest in-stock box in Europe, in euros

€946 €370 10 Sept5 Oct30 Oct

Now €39490-day low €37090-day high €94651 readings

The piece

The most-sold Cuban cigar of all time. A 45-minute petit corona that built the modern Habanos market.

The Montecristo No. 4 is, by Habanos S.A.'s own accounting, the best-selling Cuban cigar in history. It's a 5.1-inch Mareva that's been in continuous production since 1935, and roughly one in five boxes Habanos ships globally each year is a box of No. 4s. The blend is medium-bodied with the Montecristo signature — earthy, woody, and a touch sweet — built around a Vuelta Abajo filler and a sturdy Habano wrapper that ages remarkably well in a humidor over three to five years.

The price-comparison value here is real. The No. 4 sits at the lowest end of the Cuban premium range, which means absolute price differences across Europe are small (€20–€50 per box) but the percentage spread is meaningful relative to the box price. Germany's Noblego runs around €358; Italy's licensed tabaccherie list it near €365 (per-stick pricing converted to box equivalent); Belgium's LCDH Antwerp posts €372; Switzerland's Cigarmust drops it to CHF 378 when discounted (~€395 after FX). Ireland's James J. Fox Dublin and the Netherlands' Hajenius round out the upper end. A weekly smoker can save the price of three or four sticks per box by comparing first.

Questions

  • Where is the cheapest place to buy Montecristo No. 4 in Europe right now?

    The cheapest verified box of Montecristo No. 4 in Europe right now is at CigarOne in Switzerland at approximately €394 for a box of 25 (about €15.76 per cigar). All 10 retailers we track for this vitola are in the table above, each with the date its price was read: rows marked live were re-read by our scraper within the last fortnight, the rest were checked by hand.

    Prices and stock move. Save a price alert and we email you when any retailer drops below your target or the box comes back in stock.

  • Will the listed price include duty + VAT for my country?

    Only if you live where the retailer is. Every price on this page is all-in (excise duty + VAT included) in the retailer's home country and nowhere else. Buy from a German retailer to a German address and what you see is what you pay. Buy across a border — a Swiss retailer shipping into the EU, or any EU retailer shipping to the UK, Sweden, Denmark, Finland or Ireland — and the destination country charges its own tobacco excise and VAT on arrival. How much depends on the destination's excise rate; our import-duty guide walks through the main markets.

    The few retailers whose price is all-in beyond their home market carry a "duty paid EU" mark in the table.

  • How does Montecristo No. 4 compare to other Montecristo cigars?

    Montecristo No. 4 is a Mareva, ring 42, 129 mm, medium strength, sold in a box of 25. The other Montecristo vitolas on the board, each with its own price page, are Montecristo No. 2, Montecristo Petit Edmundo, Montecristo Edmundo, Montecristo No. 5. Per-cigar price is the fair way to compare them: box sizes differ.

  • Is the price for Montecristo No. 4 likely to drop?

    Habanos S.A. (the Cuban state tobacco monopoly) sets the worldwide release-price floor for every Habano in this catalogue. That floor went up roughly 40% during the 2022–2024 global price harmonisation, and Habanos has signalled further annual increases through 2027. So the long-term trend is up, not down.

    Short-term, prices move at the retailer level — promotions, clearance, a restock at a different price. Where we have a history, the 90-day line on this page shows what the cheapest box in Europe has actually done. A price alert with no target emails you on any drop; setting a target limits it to your budget.

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