Friday, 30 October 2026 · Malmö Free to read · 23 retailers · 228 live prices

The Next Cigar

The anthology of the leaf — Cuban cigars, the European market, and the things worth owning.

Vol. II · No. 10 Independent · Reader-supported · No tobacco sold here October 2026 · Published from Sweden

Markets · the board · El Rey del Mundo

Every listing · cheapest first

4 retailers

Pick a country to see what each box costs at your door.

RetailerBoxPer cigar
Noblego DE Berlin · live · 30 Oct · sold out €329.80≈ €330 €13.19 Buy →
Cigarmaxx DE Berlin · live · 30 Oct · sold out €329.80≈ €330 €13.19 Buy →
CigarOne CH Habanos Specialist · live · 30 Oct · sold out CHF 380.00≈ €399 €15.96 Buy →
Cigarmust (LCDH Lugano/Mendrisio) CH La Casa del Habano · live · 30 Oct · sold out CHF 425.00≈ €446 €17.85 Buy →

Rows in grey were last read more than 60 days ago: they are history, not quotes, and never count as the cheapest. Listed price for the box of 25 in the retailer's own currency, their own tax included. A box crossing a border picks up destination duty and VAT on top — the "duty paid EU" mark shows the few retailers whose price is all-in beyond their home market.

The piece

El Rey del Mundo's signature. 'King of the World' branding aside, this is a genuinely gentle, creamy Cuban for the slow drinker.

El Rey del Mundo — 'The King of the World' — was founded in 1882 and ranks among the oldest still-active Habanos brands. The line is gentle and refined, designed for slow-smoking aficionados who prioritise complexity over strength. The Choix Suprême is the brand's most-traded vitola — a 5-inch Hermoso No. 4 at 48 ring, built around a lighter, creamier blend than most contemporaries.

The smoke is gentle and elegant throughout. First third opens with butter, hay and a faint sweetness; the middle drifts into the brand's signature creamy cedar with a touch of honey; the last third delivers a smooth, slightly toasty finish that holds for the full hour. A box of 25 sits in the €425 to €520 range: Noblego runs around €445, LCDH Brussels €465, Cigarmust CHF 495 (~€520). Less frequently restocked than the major brands, so back-in-stock alerts on this SKU consistently pay off.

Questions

  • Where is the cheapest place to buy El Rey del Mundo Choix Suprême in Europe right now?

    We are tracking 4 European retailers that list El Rey del Mundo Choix Suprême. Stock is moving — refresh this page or save it to your watchlist to be alerted when any retailer restocks at a competitive price.

  • Will the listed price include duty + VAT for my country?

    Only if you live where the retailer is. Every price on this page is all-in (excise duty + VAT included) in the retailer's home country and nowhere else. Buy from a German retailer to a German address and what you see is what you pay. Buy across a border — a Swiss retailer shipping into the EU, or any EU retailer shipping to the UK, Sweden, Denmark, Finland or Ireland — and the destination country charges its own tobacco excise and VAT on arrival. How much depends on the destination's excise rate; our import-duty guide walks through the main markets.

    The few retailers whose price is all-in beyond their home market carry a "duty paid EU" mark in the table.

  • How does El Rey del Mundo Choix Suprême compare to other El Rey del Mundo cigars?

    El Rey del Mundo Choix Suprême is a Hermoso No. 4, ring 48, 127 mm, medium strength, sold in a box of 25.

  • Is the price for El Rey del Mundo Choix Suprême likely to drop?

    Habanos S.A. (the Cuban state tobacco monopoly) sets the worldwide release-price floor for every Habano in this catalogue. That floor went up roughly 40% during the 2022–2024 global price harmonisation, and Habanos has signalled further annual increases through 2027. So the long-term trend is up, not down.

    Short-term, prices move at the retailer level — promotions, clearance, a restock at a different price. Where we have a history, the 90-day line on this page shows what the cheapest box in Europe has actually done. A price alert with no target emails you on any drop; setting a target limits it to your budget.

Free price alert

Email me when this Habano drops in price

One email per drop. No newsletter blast, no spam. Current best European price: —.

By submitting, you agree to receive a transactional email and confirmation. 1 alert free; unlimited with The Lounge.